Crosstab Systems Television Digital Competitive Reach & Frequency Tools Statistical Analysis WOM CROSSTAB SYSTEMS & STUDIES IMS Clear Decisions IMS Print Simmons OneView (National & Local) MRI Memri Scarborough MARS MMR CIMM USA Touchpoints TELEVISION Nielsen NPOWER Nielsen Galaxy Explorer Nielsen Audience Watch DIGITAL comScore Media Metrix, Video Metrix, Plan Metrix, Mobile Metrix Nielsen Netview, VideoCensus and @Plan COMPETITIVE Kantar Stradegy and AdSpender REACH & FREQUENCY TOOLS IMS Optimax (Television) IMS Marketmate TV (Television) KMR XPert (Television) comScore Campaign RF and Video RF (Internet) IMS R&F (Print) IMS Marketmate Radio (Radio) IMS AdCume (Magazines) IMS PAL (National GRPs displayed locally) STATISTICAL ANALYSIS SPSS Minitab WORD-OF-MOUTH Keller-Fay TalkTrack Nielsen BuzzMetrics