I am currently a Research Supervisor with Zenith Media, specializing in media planning research. My primary clients include General Mills, Nestle, Georgia Pacific, Verizon, Sonic Drive-In, Gulf State Toyota and Reckitt Benckiser.
Previously, I was a Research Analyst with NBC Entertainment, supporting the Sales and Marketing departments with TV and branded entertainment research for daytime, late night and primetime programming.
My specialties include television measurement, consumer segmentation, local targeting, R&F analyses and ad-spending forecasting.
I have a Bachelors degree in Advertising and a Bachelors degree in German from The Pennsylvania State University. I minored in Business. While in school, I interned at Pittsburgh Magazine, the American Advertising Federation, The University of Freiburg's New Media Department and Barash Advertising.
